Do It Like They Do On Animal Planet

Beast Planet sharpens focus on conservation with a brand-new philosophy 'Humans Like Us'

Topics
Environment

ANI Terminal Updated at August 10, 2018 17:45 IST

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Animal Planet, India'due south number 1 wildlife aqueduct that immerses viewers in entire spectrum of life in the animate being kingdom with loftier quality content, has adopted a new make philosophy 'Humans Like United states of america'. For more than than 20 years in India, Beast Planet has carried programming from every corner of the world capturing the beauty and splendor of the animate being kingdom.

As a part of the new brand purpose, Creature Planet volition sharpen focus on stories linked to animal conservation every bit it aims to awaken viewers to the need for creature welfare and conservation.

The aqueduct will dial-up the 'Human Connect' further with idea-provoking and entertaining storytelling that emerges from the fascinating intersection of the creature, man and natural worlds.

The Animal Planet's refresh campaign comes on the heels of weeks of domination in the infotainment genre in Republic of india. Animal Planet has conspicuously established itself as India'due south no 1 wild fauna brand with 15% share, second only to Discovery aqueduct's 23% share*. Animal Planet'south endearing campaign will get-air starting August 15, 2018.

Animal Planet has in the by brought to the fore fragile land of animals with initiatives such equally Mission Large Cats which aimed at sensitizing people about the need for tiger conservation. The channel documented the undeniable bonds that is forged betwixt the animals and the courageous men and women who protect and save them with the recent premiere of Dodo Heroes.

This series featured inspiring stories of animals from around the world in dire need, and those who go to unimaginable lengths to assist them.

"Creature Planet'due south mission is to celebrate and explore our vital, enriching and ultimately humanizing connexion with the beast world. We are office of the animate being kingdom and share behavioral traits with animals in the same way they share behavioral traits with us," said, Zulfia Waris, Vice President, Premium & Digital networks, Discovery Communications India. "The artistic strategy behind the bold new identity is to bring the human like us make promise to life, observing how fauna beliefs often reflects human being behavior, providing an entertaining insight into the nature of our programmes, which are nigh people as much every bit animals."

The channel drives the make proposition forward with its inspiring line-up of programming starting with a new anthology of shows 'The Red List: Salve the Wild' which premiers on August 15, 2018. The new anthology volition focus on the trials and tribulations of endangered species across the world equally they are confronted with myriad threats to their survival - from habitat degradation to climate change. The anthology will include shows similar:

-On the Brink: The show explores species and habitats rarely seen on Indian television set earlier. In the 8-part series shot beyond the country, Malaika Vaz, wildlife presenter and adventure sportswoman, journeys through the sub-continent, immersing herself in the almost incredible landscapes and habitats in the country and coming middle to center with the rarely spotted animals that alive here.

-Extinct or Alive: Forrest Gallante, a wildlife biologist, scours the globe using cut edge technology on his mission to find species that the globe has stopped looking for; seeking out evidence and eyewitnesses to track and bring dorsum to life creatures mistakenly labeled equally extinct

-Tales from Rhino Country: A documentary on Bharat's Kaziranga National Park capturing India'due south magnificent Big Five wild animals in one frame - the final surviving population of eastern swamp deer, Asiatic elephants, wild buffalos, tiger and rhinoceros

-Wild Brazil - The Land of Burn and Flood: In the wildest country on globe, survival is a battle betwixt nature's most powerful forces - The Fire and the Floods. In these seasonal extremes, some of the world's biggest, strangest and most dangerous creatures are forced together. As Fires rage across Brazil's Wild Eye, superlative predators like Jaguar, Caiman and Maned Wolves reign supreme

-Life at the Limits: This spectacular three-function series presents farthermost habitats all around the earth. Meet the resident species that are pushed to the limits to survive, follow their lives and see their fascinating solutions. Because in the end, it all comes down to development'due south hard truth: adapt or die.

-Hotspots: A 5-part series which explores five of the about representative hotspots in the world. Hotspots are highly threatened border territories spread across the globe rich in biodiversity.

-Globe of the Wild: A special series focusing on Deserts' life - dry, barren landscapes, environments of intense sun, heat and very little rain. An extreme climate and an extreme surroundings where wild life has had to arrange to survive.

(This story has not been edited by Business concern Standard staff and is car-generated from a syndicated feed.)

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First Published: Fri, August 10 2018. 17:45 IST

Source: https://www.business-standard.com/article/news-ani/animal-planet-sharpens-focus-on-conservation-with-a-brand-new-philosophy-humans-like-us-118081000936_1.html

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